Basecamp Homepage Redesign
Transforming an outdated, text-heavy SaaS homepage into a modern, conversion-focused product experience.
Role
UI/UX Designer
Frontend Developer
Duration
Assignment Project
Tools Stack
02. The Challenge & Solutions
Outdated & Cluttered
The original layout was text-heavy and overwhelming for new users.
Solution
Implemented a modern Bento Grid layout, beautiful browser mockups, and a strict 8px spatial grid system for visual harmony.
Lack of Clarity
Hard to understand how the actual product works from screenshots alone.
Solution
Created self-animating interactive live UI mockups and a guided 3-phase interactive Product Tour to demonstrate value.
Inconsistent Visuals
Difficult to visualize the underlying design system and reusable components.
Solution
Built a live standalone design system page showcasing typography, colors, and core components interactively.
"A product is only as good as its presentation. We turned a wall of text into a living, breathing product experience."
03. Interactive Features
Showcasing the core tools of Basecamp through an engaging bento grid aesthetic.
Dashboard Overview
A bird's eye view of all projects and activity.
Campfire Chat
Real-time team communication.
Message Board
Long-form announcements and discussions.
To-do Lists
Track work that needs getting done.
Schedule
Important dates and milestones.
04. Visual Language
Brand Colors
A fresh, trustworthy palette.
Typography
Plus Jakarta Sans for optimal legibility.
05. Inclusive Design
Contrast Ratios
- Green on White 4.76:1 (AA)
- Slate Dark on White 19.4:1 (AAA)
Keyboard & Semantics
- Full Keyboard Navigation :focus-visible
- Screen Reader Support Semantic HTML5
06. Inspiration & References
Asana
Influenced the bold, unapologetic headline typography.
Notion
Inspired the clean, content-first minimalist aesthetic.
Linear
Borrowed techniques for subtle gradients and glassmorphic browser mockups.
Slack
Guided the creation of self-animating, live-feeling UI mockups.
Experience the Live Build
The best way to understand the redesign is to interact with it. Explore the live React application and the standalone design system.